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Mihaela Grigorova
Content Creator, LUXIMMO Head office, Sofia
Mihaela Ivova Grigorova joined LUXIMMO Group in 2025, where she works as a Multimedia Designer.
She completed her secondary education at the American College of Sofia. Her higher education was obtained at Rijksuniversiteit Groningen in the Netherlands, a university ranked among the world’s top 100. She graduated in Media Studies, with a focus on Digital Media and Audiovisual Arts, and completed a minor in Cinematography.
Mihaela is a native Bulgarian speaker, fluent in English, and has basic knowledge of Greek.
Her professional background is diverse and creative. She has worked as a host of a gaming show, a PR specialist, and the founder and manager of a small business. Her experience in front of the camera helped her develop strong public communication skills, confidence, and the ability to work with large teams and conduct interviews. Her work in public relations enhanced her adaptability and effectiveness in fast-paced environments. Additionally, building and managing her own business in the beauty industry provided her with valuable hands-on experience, discipline, organization, and a strong client-oriented approach.
At LUXIMMO Group, Mihaela stands out for her creativity, ambition, interdisciplinary thinking, and strong sense of aesthetics. Within the first weeks of her role, her video content achieved over 17,000 views on TikTok, marking a significant early success.
Her professional principles are creativity with purpose, flexibility, and adaptability.
Her personal motto is:
“Every creative idea deserves a clear visual narrative.”
In her free time, Mihaela loves to travel and is always eager to explore new destinations. To unwind, she enjoys playing video games, listening to audiobooks, and staying active through sports—activities that help her maintain balance and continuously inspire her creative work.
She completed her secondary education at the American College of Sofia. Her higher education was obtained at Rijksuniversiteit Groningen in the Netherlands, a university ranked among the world’s top 100. She graduated in Media Studies, with a focus on Digital Media and Audiovisual Arts, and completed a minor in Cinematography.
Mihaela is a native Bulgarian speaker, fluent in English, and has basic knowledge of Greek.
Her professional background is diverse and creative. She has worked as a host of a gaming show, a PR specialist, and the founder and manager of a small business. Her experience in front of the camera helped her develop strong public communication skills, confidence, and the ability to work with large teams and conduct interviews. Her work in public relations enhanced her adaptability and effectiveness in fast-paced environments. Additionally, building and managing her own business in the beauty industry provided her with valuable hands-on experience, discipline, organization, and a strong client-oriented approach.
At LUXIMMO Group, Mihaela stands out for her creativity, ambition, interdisciplinary thinking, and strong sense of aesthetics. Within the first weeks of her role, her video content achieved over 17,000 views on TikTok, marking a significant early success.
Her professional principles are creativity with purpose, flexibility, and adaptability.
Her personal motto is:
“Every creative idea deserves a clear visual narrative.”
In her free time, Mihaela loves to travel and is always eager to explore new destinations. To unwind, she enjoys playing video games, listening to audiobooks, and staying active through sports—activities that help her maintain balance and continuously inspire her creative work.